Erika Andersen has written an article about apologizing. Doing it the wrong and the right way.
Normally I don’t post these kinds of things, but because I agree so very much with this article I want to put it in the spotlights, right here.
People apologizing with “I’m sorry, but..” or “I apologize you didn’t understand…” can really really really annoy me. They apologize first, but then instantly switch to defense mode trying to talk their way out of it. I wonder if these people know how untrustworthy they sound.
The article writes about apologies of leaders and their respect, but I think the ‘apology primer’ applies to everyone.